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Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research is one of the key factors used in maintaining competitiveness over competitors and awareness of customer needs otherwise known as the changing basis of competition. Market research provides important information to identify and analyze the market need,Read More →

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Firemonger was a community-run project aiming to provide a multilingual easy-to-use distribution CD for Mozilla Foundation’s Mozilla Firefox web browser and Mozilla Thunderbird e-mail client. The project mostly targets new and less experienced users, attempting to introduce these users to Firefox and Thunderbird as alternatives to their Microsoft counterparts (Internet Explorer and Outlook). see more at wikipedia Grab your FREE IM Video Course at More →

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David Mercer (born 1976) is a technical writer of programming, web development and business books. Mercer has contributed editorially to a number of titles for the open source community, including books on Linux and Perl. He has also written books on PHP and Web technology. His technical books are sold worldwide and have been translated into French, German, Polish, Greek and Spanish. His book on Drupal 6 was reviewed on Slashdot and went on to become a best seller. Mercer’s books have also become recommended reading at higher learning institutes like MIT. He maintains an online business blog to provide supplementary skills and knowledge forRead More →

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Daniel Chandler (born 1952) is a British visual semiotician based since 2001 at the Department of Theatre, Film and Television Studies at Aberystwyth University, where he has taught since 1989. His best-known publication is Semiotics: The Basics (Routledge: 1st edn 2002, 2nd edn 2007), which is frequently used as a basis for university courses in semiotics, and the online version Semiotics for Beginners (online since 1995). He has a particular interest in the visual semiotics of gender and advertising. see more at wikipedia Click here for your Free IM Video Course – More →

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One should not confuse the subject of article with the Norwegian mathematician of the same name. Fredrik Carl Stormer (born July 12, 1957) is a jazz drummer and entrepreneur based in Oslo, Norway and is named after his great grandfather the Norwegian mathematician. Based on his music and business experience, he has developed the JazzCode – a term describing the guiding principles used by jazz musicians in particular and professional teams in general to create a successful performance. The JazzCode applies to small teams having to manage complexity and rapid change. It is also relevant to organizations change cultures in order to adapt to rapidlyRead More →

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Usborne Publishing, often called Usborne Books, is a United Kingdom-based publisher of children’s literature. Founded by Peter Usborne in 1973, Usborne Publishing uses an in-house team of writers, editors and designers and is translated into over 100 languages. Its sister company Usborne Books at Home, a direct sales association selling to families, schools and communities, was founded in 1981 and won the Direct Sales Association Award for Innovation in 2004. To coincide with the 2008 National Year of Reading, Usborne created the Usborne Reading Programme with a marketing campaign to encourage beginner readers. The programme is a collection of over 150 titles graded in sevenRead More →