There are various approaches and method to online marketing. It is important know about each method so that one can compare the results.
This list sums up the online marketing methods.
This is marketing at personal level and includes telling your network and friends, making a business card etc. Article marketing implies writing articles and submitting them to web article directories.
When you write article, you are allowed to put a back link to your website in author’s bio box. People looking for information will come and read your article. if it interests them, they would visit your web site for more information.
Article marketing is a very good method to build links for your site, enhance your website’s search engine ranking and getting traffic. What is more, it is absolutely free until you wish to use paid services.
Bum marketing is a method of marketing using articles with a twist.
Here, you search for potential keywords that can be dominated, write articles on those and submit them to article directories with an affiliate link to the product you want to promote.
Forum is a place where people gather and discuss their problems, strategies etc. There are many forums on the web that you can join and participate in discussion.
Most of the forums allow a link back to your website in your signature text which would appear below the post you make. Again a good traffic builder.
This involves search engine optimization of your website design and content. Search engine use their algorithm to rank websites and when people search for something, these websites are displayed as the search engines would rank them.
Search engine optimization or SEO are the methods by which you try to build your site and content so that it may please the search engines.
You either learn SEO or use the paid services. This is a paid service where you pay the service provider every time your link is clicked. This kind of marketing is quite popular with internet marketers.
Apart from Google and Yahoo there are many other pay per click services available. You can start your own newsletter or ezine or electronic magazine which your subscribers can choose to receive.
Creating an ezine is an integral part of your internet business. Here two or more marketers come together and promote a product or service in a way that it will benefit them all.
Joint ventures are a great way to build your business because the marketing efforts are combined and results are always more than individual efforts.
You can purchase placement of your website link on other website
This is very commonly done for SEO as one way incoming backlinks are used to rank your website by search engines.
This method also brings in traffic if the site that you purchased link placement from is heavily visited website.
You can launch your own affiliate program where people can join. Then they would advertise your product with their affiliate link.
When a sale is made, they get a preset commission. You will need an affiliate program manager to do this. Clickbank.com offers an easy alternative.